![]() “Seventh Channel Communications has dubbed on a 50 episode contract, with each episode costing up to Rs 1 lakh. Promotions apart, Star Vijay ensured Seventh Channel Communications did a neat job of the dubbing. ![]() A staggering Rs 1 crore - Rs 1.5 crore was spent on the campaign, with separate plans for merchandising during Diwali. Not only did Mahabharatham take over the 7:00 pm slot, earlier reserved for a kids’ show titled 7 C, which was anyway about to end, two weeks prior to the show’s launch, a high decibel marketing campaign comprising TV, radio, digital, on-ground, and to a large extent, outdoor, was undertaken to publicise its arrival.Īs part of this endeavour, life-size posters of the show characters were put up across Tamil Nadu TV celebrities were brought in at the end of every show on Star Vijay to promote the series monologues were staged on streets to grab attention and hoardings were put up across 500 locations including Chennai, Madurai, Tiruchirrapalli, Erode and Tirunelveli. Soon after, a dubbed-in-Tamil version of the show named Mahabharatham was aired on 7 October on Star Vijay, Star TV’s Tamil GEC. ![]() ![]() Not very long ago, Star Plus launched its magnum opus, Mahabharat, a contemporary retelling of the ancient Indian epic, on a scale never-seen-before and amidst huge fanfare.
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